Brand and first website
2022. Drove the launch brand and the first PitchMonster website.
Logo lockup from the 2022 site · mark on three grounds · brand palette today
Open to Head of Marketing / Head of Growth roles in B2B SaaS
- Based
- Krakow, Poland
- Mode
- Remote, with UK, Cyprus and Poland teams since 2021
- Languages
- Ukrainian, English, Polish
Dmytro Zubchenko Head of Marketing / Head of Growth, B2B SaaS
9+ years in SaaS and sales-tech marketing, in Head-level roles since 2021. I drove PitchMonster's marketing as it grew from $0 to $2M ARR, and I build the AI systems that keep content, paid media and reporting moving.
- 9+ yearsin SaaS and sales-tech marketingB2B SaaS and sales tech
- $0 to $2MARR across both tenuresPitchMonster
- +178%company revenue in the first yearSales Bureau
- 100+ accountsoptimised in Google Ads across EMEA, $50M+ total spendGoogle's program at Cognizant
Numbers I carried
Each figure belongs to a role in the journey below. No blended totals, no rounding up.
- $2MARR, grown from $0 across both tenuresPitchMonster
- +143%pipeline in 6 monthsPitchMonster
- +178%company revenue in the first yearSales Bureau
- +137%organic trafficSales Bureau
- 5,000+sign-ups generated by media buyingBidroom
- $150K+MRR from app subscriptionsPomelody
Employers and consulting clients
Where I've worked
Employers, contract roles and ventures
-
PitchMonster · Head of Product Marketing · 2022-2023, 2025-now
-
Sales Bureau · Head of Marketing, part-time · 2025-now
-
Cognizant (client: Google) · Google's program at Cognizant · 2017-2020
-
Bidroom · Growth Manager · 2020-2021
-
Gradual · became PitchMonster · 2021-2022
-
Pomelody · Head of Marketing, contract · 2021-2022
-
bo3.gg · Head of Marketing, contract · 2023-2024
-
YSBM Group · Growth Marketing Manager, part-time · 2019-2020
-
VUS · Partner, Ukrainian tech community · 2026-now
-
Mister SMM3 communities
Mister SMM · Co-founder · 2015-2018
Who I've consulted
Consulting clients, 2023-now
-
CallPage · consulting client
-
Certifier · consulting client
-
Autenti · consulting client
-
Fintellect · consulting client
-
Hotball.ai · consulting client
-
Lead gen · analytics · audits · GTM · automation
Scope · startups and SMBs
01 · The journey · 2015 to 2026
One continuous climb to Head-level roles
Co-founder, specialist, trainer, team lead, then Head of Marketing. The spine is one main role after another. The part-time and contract work ran alongside it - that is breadth, not job-hopping.
- Full-time
- Part-time and contract
- Consulting
- Founder and community
- Title held in the main role
Read it left to right: the orange line is the title held, the lanes show what ran in parallel. Hover a bar or a card to connect the two.
-
Full-time, then part-time
Oct 2021-Jun 2023 · Mar 2025-present
Head-level
Head of Product Marketing
Gradual, which became PitchMonster
Joined at pre-seed as one of the first employees. 20+ growth experiments, co-marketing webinars with Lemlist and Pipedrive.
$0 to $2M ARR across both tenures.
Open the chapter -
Part-time
Jan 2025-present
Head-level
Head of Marketing
Sales Bureau
A consulting firm that builds sales departments. Rebuilt lead-to-revenue attribution across the CRM and ad platforms; built AI workflows with Claude Code and MCP.
Company revenue +178% in the first year; organic traffic +137%.
-
Consulting
Jun 2023-present
Independent consultant
Startups and SMBs
Lead generation, analytics setup, marketing audits, GTM strategy and marketing automation.
Clients: CallPage, Certifier, Autenti, Fintellect, Hotball.ai.
-
Community
Apr 2026-present
Partner
VUS
Ukrainian tech community in Krakow, built in 4 months.
Two tech mixers with 70 and 68 attendees.
-
Contract
Jul 2023-Feb 2024
Head-level
Head of Marketing
bo3.gg
Esports analytics. Ran traffic growth and ad placement tests.
Tripled website traffic; ad CTR +35% after placement tests.
-
Contract
Nov 2021-Feb 2022
Head-level
Head of Marketing
Pomelody
A short contract on app subscription growth, alongside the main role.
$150K+ MRR from app subscriptions.
-
Full-time
Feb 2020-Nov 2021
Growth Manager
Bidroom
Subscription hotel booking. Led a 5-person team, ran media buying and built the GA4, GTM and AppsFlyer tracking stack.
5,000+ sign-ups from media buying.
-
Part-time
Jan 2019-Nov 2020
Growth Marketing Manager
YSBM Group
Software outsourcing. Built automated LinkedIn outreach alongside the full-time role.
$100K pipeline in the first 2 months.
-
Full-time
Sep 2017-Feb 2020
Specialist, then Trainer
Cognizant (client: Google)
Google Ads Optimisation Specialist on Google's program at Cognizant, then Search Engine Marketing Specialist & Trainer from Mar 2019.
Optimised 100+ Google Ads accounts across EMEA with $50M+ in total spend. As trainer, onboarded 80+ hires and cut ramp time by 37%.
-
Founder
2015-2018
Co-founder
Mister SMM
Co-founded Mister SMM: three communities with 800K subscribers.
+200K followers and doubled ad income.
02 · Centrepiece chapter
I drove PitchMonster's marketing initiatives, from $0 to $2M ARR
PitchMonster is an AI role-play platform for sales training. I joined at pre-seed as one of the first employees, when the company was still called Gradual, led product marketing until June 2023, and came back part-time in March 2025. At PitchMonster, pipeline grew 143% in 6 months, booked demos rose 30% in the first month after the 2026 website redesign, and organic traffic rose 27% with an AI content engine shipping 20 pieces a month. These are the initiatives I drove, each with the real artefact.
#9 Product of the DayProduct Hunt launch
Google Startup Fundequity-free investment
- ARR$2M
from $0, across both tenures
- Booked demos+30%
in the first month after the website redesign
- Organic traffic+27%
with an AI content engine shipping 20 pieces a month
- Pipeline+143%
in 6 months
Then and now: the website
Three captures of the same homepage. Drag the handle to compare the site before with the 2026 redesign I led.
Compare 2026 with
- 2022Brand and first website, with the Product Hunt badge on the hero.Wayback Machine capture, 25 Aug 2022
- 2025The homepage before the redesign.Wayback Machine capture, 24 Jun 2025
- 2026The redesign. Booked demos up 30% in the first month.Live site capture, 2026
Eight initiatives, eight artefacts
Brand, website, image systems, ad creative, conversion features, content automation, paid search and analytics.
The 2026 redesign
Led the redesign of the marketing site: homepage, pricing, comparison pages and blog. Booked demos rose 30% in the first month.
Image systems: blog covers, ads and PDF guides
Repeatable templates for blog covers, in-article graphics and PDF guide pages, so every asset comes out on-brand.
Blog cover templates · illustrated grounds · in-article graphics · PDF guide pages
LinkedIn and Meta ad creative
Paid social creative for LinkedIn and Meta, built on the ad template system.
LinkedIn single-image ads · Meta ads · ad templates
Demo-booking widget and blog features
Conversion features on the site and the blog: a two-step demo-booking widget, an Ask-AI block, comparison tables and a demo rail in the article sidebar.
Content automation
An AI content engine shipping 20 pieces a month. Organic traffic up 27%.
- Articles
- 25articles in one refresh release
- Words
- 141,000+words
- Images
- 318images
- Fabricated claims
- 0fabricated claims
Google Ads management with AI
Google Ads campaigns managed with AI in the workflow.
Analytics implementation and reporting
Analytics implementation for the site and funnel, and the reporting built on top of it.
That was the centrepiece. Next: the numbers from six more roles.
See the other results03 · More results
Six more roles, six sets of numbers
PitchMonster is the longest chapter, not the only one. Each card pairs one role with the figure it moved.
Sales Bureau
A consulting firm that builds sales departments. I rebuilt lead-to-revenue attribution across the CRM and ad platforms, and built AI workflows with Claude Code and MCP for content, creative, reporting and daily campaign checks. Company revenue grew 178% in the first year, and organic traffic is up 137%.
See the systemsbo3.gg
Esports analytics. Tripled website traffic and lifted ad CTR by 35% after placement tests.
Bidroom
Subscription hotel booking. Led a 5-person team, ran the media buying and built the GA4, GTM and AppsFlyer tracking stack.
Pomelody
App subscriptions, on a short contract alongside the main role.
YSBM Group
Software outsourcing. Automated LinkedIn outreach that filled the pipeline in the first two months.
Mister SMM
Where it started: three communities, 800K subscribers, +200K followers and doubled ad income.
Bars showing a percentage or a multiple are drawn to scale from the starting value. Curves and stepped bars are illustrative shapes. Only the labelled figures are data.
04 · AI and automation
The engine room: six systems I built and run
Marketing AI systems that automate routine work and improve the quality of decisions. Not prompts in a chat window, but scheduled agents, custom MCP servers and gated pipelines that pull real data, do the work and show their evidence. I designed and built every one of them.
- Systems
- 6systems, documented below
- MCP servers
- ~10MCP servers and wrappers authored
- Agent skills
- 19custom agent skills
- Decks
- 15weekly decks, June to October 2026
- Fabricated claims
- 0fabricated claims in a 25-article release
Content engine
PitchMonster · Sales BureauA topic or a live URL goes in. A gated, publish-ready article comes out. Two human approval gates and a 0-100 quality gate with hard stops sit in between.
- Approved content planTopic or live URL
- Keyword brief
- SERP and AI-citation teardown
- Human approvalBefore drafting
- Draft
- SEO, schema and polish
- Quality gate0-100, hard stops
- Human approvalBefore publishing
- Staging-first publish
- Render and sitemap verificationPublish-ready
- Stack
- Claude Code skills
- DataForSEO
- Search Console
- GA4
- WordPress adapter
- Webflow adapter
- Payload adapter
Hard stops
- StopFabricated claim
- StopInvented link
- StopMissing approval
Documented scale
25articles
141,000+words
318images
0fabricated claims
One PitchMonster blog refresh release. At Sales Bureau, 29 of 30 planned articles are published.
Daily paid-media reviews
Sales BureauEvery weekday the system pulls both ad platforms, joins spend to CRM rows and paid invoices, and reviews the account. It is allowed to change one thing on its own: high-confidence negative keywords, after a conflict check.
- Scheduled runWeekdays
- Pull Google Ads and Meta
- Join to CRM rows and paid invoices
- Classify
- Conflict check
- Auto-apply negative keywordsHigh-confidence only
- Re-read the account
- Written report and recommendation ledger
PrincipleCampaigns are judged on CRM revenue, not on platform-reported conversions.
RuleA failed pull is not a zero.
Weekly marketing deck and daily plan-vs-actual
Sales BureauOne data file feeds a generated slide deck. Every number traces to one source, and revenue comes from paid invoices.
- Scheduled runDaily
- Pull Google Ads, Meta and CRM
- One data file
- Generated HTML slide deck
- Automated check
- Weekly reviewHuman
Documented scale
15weekly decks, June to October 2026
Attribution layer and creative-level revenue reporting
Ads × CRMAd delivery is joined to CRM payments by click IDs and UTMs, so each creative is reported on the revenue it brought in.
- Ad deliveryBy creative
- CRM payments
- Join by click IDs and UTMs
- Tier creatives by sample size
- Creative-level revenue report
RuleNever let a number look more certain than it is.
Autonomous publishing loop
PitchMonsterA scheduled headless run picks the next card from the task board, writes or refreshes the article with the content engine, and verifies the result in production before it pings the search engines.
- Scheduled headless run
- Pick the next cardTask board
- Write or refreshContent engine
- Machine gate and second-model review
- Cover image
- CMS import
- Production verification
- Search-engine index ping
- Safety rails
- One article per run
- Lock file
- Dry-run mode
DesignA loop, not a cadence: each run finishes and verifies one article before the next can start.
Custom integrations
MCP · skills · routinesThe systems above run on connectors I wrote myself: MCP servers and wrappers that give Claude Code direct access to the marketing stack, plus custom agent skills and recurring scheduled routines.
- Servers
- ~10MCP servers and wrappers
- Tools
- 21tools in the Google marketing server
- Skills
- 19custom agent skills
- Google marketing server Search Console, GA4, Tag Manager
- Google Ads
- LinkedIn Ads
- Make
- Tag-manager server
- Project-management connector
- HR connector
- Recurring scheduled routines
Operating principles, in every system
Human approval gatesPeople approve before drafting and before publishing.
Evidence before opinionThe data is pulled and read before anything is recommended.
Never fabricateA fabricated claim or an invented link is a hard stop.
Revenue from invoicesRevenue comes from paid invoices, not deal fields.
Model-tier cost controlSmall models pull data, larger models judge.
Dry-run, lock files, rollbackAutomated runs can be rehearsed, locked and rolled back.
05 · Skills and tools
What I run hands-on
Six disciplines, organised the way a marketing function is. I lead the strategy and can still open the account, the tag manager or the terminal myself.
01
Product marketing and growth
- Product marketing
- GTM strategy
- Growth experiments
- Co-marketing webinars
- Lead generation
- Marketing audits
02
Acquisition
- SEO
- Google Ads
- LinkedIn Ads
- Meta Ads
- Media buying
- Automated LinkedIn outreach
03
Analytics and attribution
- GA4
- Google Tag Manager
- AppsFlyer
- Search Console
- Lead-to-revenue attribution
- Creative-level revenue reporting
04
CRM and automation
- HubSpot
- Zoho CRM
- Pipedrive
- Make
- Zapier
- Marketing automation
05
AI web development and design
- Webflow
- Framer
- Claude Code
- Midjourney
- Websites built with AI over MCP
- Full design systems
- Website redesign
- Ad and cover template systems
06
Marketing AI systems
- Claude Code
- MCP
- ChatGPT
- AI-driven content
- AI-driven SEO
- AI media buying
- AI analytics and reporting
- Custom automations and agents
- Scripts, plugins and MCP servers
06 · Leadership and references
Hired on the day of the interview
Leading people, training people and being recommended by the people I worked for and with.
- 5-personteam led as Growth ManagerBidroom
- 80+new hires onboarded, ramp time cut by 37%Google's program at Cognizant
- 2021first Head-level title. Since then: PitchMonster, Pomelody, bo3.gg and Sales BureauHead of Marketing / Product Marketing
- 70 + 68attendees at two tech mixers; community built in 4 monthsVUS, Krakow
I strongly recommend [Dmytro] for any project or long-term work if you are looking for results in numbers and a great A-player teammate.
[Dmytro] was a missing puzzle in our marketing department. His expertise helped us develop the product, analytics, and performance.
[Dmytro] is a great guy, team player and marketing professional. We hired him on the day of his job interview.
07 · Credentials
The paperwork
Certifications
- Google Ads Search, Display, Mobile and Analytics2017-2019
- Mobile Marketing, EADL2018
Education
- Bachelor's in Marketing, Andrzej Frycz Modrzewski Krakow University2012-2015
Languages
- UkrainianNative
- EnglishAdvanced
- PolishAdvanced
Location
- Krakow, PolandBased
- Teams in the UK, Cyprus and Poland since 2021Remote
08 · Contact
Hiring a Head of Marketing or Head of Growth?
The CV has the detail. A call is faster: tell me the stage, the team and the number that has to move, and I will tell you how I would approach it.
dmitrizubchenko@gmail.com · Krakow, Poland · Remote